SaaS Platform

Cnario - YCD Multimedia

Cnario Suite is a complete digital signage playback, distribution and content management platform for informational, educational and commercial messaging. This software suite constitutes a full end-to-end digital signage solution, creating an industry first all-in-one digital signage content management platform.
Cnario enables creation, management, monitoring and control of digital signage networks through easy-to-follow workflows that provide low total cost of ownership.
Some of the companies who uses this software:

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About the Company

YCD offers the most powerful digital signage platform in the industry, allowing for unlimited creative potential in designing and implementing engaging experiences. YCD's amazing video walls and interactive audio-visual experiences can be seen worldwide in retail stores, banks, service centers, airports, train stations, exhibitions, hotels, cinemas and in any location where a big screen is creating an all-encompassing visual impact.

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The Challenge

This made it difficult for the company to attract non-IT people and developers. It is also difficult to learn, which made it inaccessible to creative teams. Not to mention that, in the year 2020, it is quite challenging to to sell software that looks old.
We needed to:

Turn it from On-Premises to a SaaS platform.
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Take the whole UX process in the software and build new modules that would be very clear and easy to use by any end user, including art & designers, marketing, editors, finance etc.
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Change the UI to from 1999 to 2020 and build a new design system.
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User Research

The task was to take the software intended only for developers and examine what the needs of the company’s various customers.
These are the types of customers the company targets:

Marketing people needs the quick capabilities to measure results of the content marketed through the software without going through the technicals modules.
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Creative roles need the ability to control the module of design and editing in a familiar way from softwares they are used to working with.
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Advertising agencies are actually "one stop shop" of all the capabilities in the process. In addition they need the capabilities to grant permissions to modules by roles within the agency.

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The Solution

Following an agile work process, we analyzed each module individually, built it in short sprints and examined each step with customers and users.
From now on, the software will work according to the module structure with the new design system.
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The Modules Structure

The MVP

The first goal in our agile work process was to create an MVP of the main process.
The MVP should go through all the steps including the last stage of content broadcasting to the screens.