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In April 2020, at the height of the Covid-19 outbreak, I ran a UX/UI & development sprint from A to Z of a new product for international conferences & exhibitions.
Time to market was our top value alongside creating a product that did not compromise on quality, ease of use and rapid user learning capabilities.
Thisplay creates an absolute user experience at events, conferences, sales kickoffs, booths and stands, digital campaigns, experimental and experiential marketing, content development, presentations and hybrid campaigns. Every step from brief to execution, registration sites, pre-event communication, branding, design, content research and technology implementation are part of our a a-z responsibilities, and turnkey project delivery.
Create a SaaS platform that can provide a solution for lectures, meetings, booths and even mingling that take place at conferences and exhibitions on a regular basis. All this along with building a platform that will be very user friendly and that can be released quickly to the market.
Thispaly had an initial knowledge base thanks to their many years of experience and large market share.
After a round of meetings and interviews with the customers, we concluded together what types of customers and goals the system should serve:
Following research, meetings and conversations with potential users in combination with the development line on which we were based, we decided to develop a system that is:
As simple and similar to reality as possible, combined with all the benefits the web can offer.
The system consists of two stages:
1. Registration - before the event.
The process differs slightly between public events and events reserved for company employees.
2. Using the system - the day of the event.
Assuming they’ve already gone through the registration stage, users should already be familiar with the system on the day of the event and could then use it easily and effectively.
The goal was to build a structure that users would recognize from platforms they are used to using on a daily basis.
This led use to create an L-shaped side menu, top header with general information and main content that changes according to the location in the system.
I created a prototype of the main modules that would help us test the product with the help of a sample of users from the company's customers.
When designing the product, I considered the user's needs based on the user research.
Furthermore, I wanted the design to be simple, clean and as much as possible helping the user to understand at once what to do in the platform.
With this in mind, I implemented the following design principles:
